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Wednesday, September 20, 2017

Introducing The Merci LMM-01


If f you’re somewhat familiar with the retail scene in Paris, you may have heard of Merci: a store on the Boulevard Beaumarchais which was originally founded with two goals in mind. The first was to provide a kind of launch pad for new and emerging designers, and the second was to establish an endowment for supporting educational projects in Madagascar. As it happens, the Boulevard Beaumarchais is an auspiciously named street for a horological enterprise; it’s named for Pierre-Augustin Caron de Beaumarchais, who is today best known for the Figaro plays on which Mozart’s famous opera The Marriage of Figaro, is based. However, Beaumarchais started professional life as a watchmaker’s apprentice, and is sometimes credited with the ideas for making thinner watch movements later put into practice by Jean-Antoine Lépine. [ Cont … ]

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