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Tuesday, March 26, 2019

*Alexander Shorokhoff – PlusMinus

Awalnya saya melihat jam ini terasa aneh juga, jam yang dial nya beraneka warna warni seperti lukisan abstrak… movement yang digunakan sangat standar movement yaitu ETA 2824 yang sudah teruji tangguh seperti juga digunakan di beberapa merek jam lainnya, jadi yang ditonjolkan disini ya desain unik nya yang dikreasi oleh mas “Alexander Shorokhoff” yang menggunakan namanya sendiri untuk nama jam tangan unik ini yang sengaja dibuat hanya sejumlah 168 buah saja.Al_Shor_1 Al_Shor_2 Al_Shor_3 Al_Shor_4 Al_Shor_5 Al_Shor_6

Part of the AvantGarde collection, PlusMinus is designed as a timepiece for the gents in a carefree spirit. Instead of the drab everyday life, PlusMinus shows the “lightness of being” through a play of forms and colors to break up the daily stress, creating a new composition and controlling the purported chaos. Limited to 168 pieces worldwide.

Case Size 43.5 mm
Case Material Stainless steel
Water Resistance 5 ATM
Sapphire crystal
Movement Automatic ETA 2824 with hand engraved rotor
Strap Calf leather strap
Buckle Tang buckle
Packaging Wooden watch box

emblem_as-germanyAlexander Shorokhov was born in 1960 in Moscow. Early on in his school years, he discovered his interest and talent in engineering, drawing and design. As a student he consolidated his knowledge in these disciplines and accomplished his engineering studies in Moscow with distinction. His excellent results meant he was one of the few who selected to getting a good job in a state owned construction company in Moscow. After a very short period of time working as an engineer, he succeeded quickly to become a chief engineer and later getting the top job as a director of the company.
In 1988, he began to participate in politics and became leader of the youth organisation in one of the districts Moscow. Because of his achievements and commitment, he was chosen in 1991, by the Russian president Michael Gorbatchev in a group of 20 „progressive” managers for further qualification under the conditions of free market in a sense of Glasnost and Perestroika. He attended a course in economics, which was organised by the ministry of economics of Hessen region in Germany. During this course he was studying German and English languages. In 1992, he founded a marketing company in order to sale and market the best and most important Russian watch brand Poljot. Not pleased by half-measures it was not long before he started to produce watches on his own in order meet high demands. This allowed him to apply and combine his talent and experience in mechanical design as well as his new knowledge of the free market.In 1995, he launched his first own watch brand „Poljot-International“. This was followed in 2003 by the establishment of his signature premium label “Alexander Shorokhoff “. Nowadays, the small workshop in a small town called Alzenau, Germany is producing watches that are in high demand by watch connoisseurs the world over. Alexander Shorokhoff watches have become some of the most valuable and attractive objects d’art among all mechanical timekeepers. Their automatic movements are Swiss ETA based. All movements have some degree of hand engraving in them. Each watch is fully assembled 100% top to bottom by one watchmaker. And each piece comes with a certificate that is hand written by the watchmaker showing timing results, pressure test, quality check etc, and signed by the watchmaker.

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